AMP RESEARCH. INNOVATION IN MOTION. SIMPLE = HARD Part common sense, part mechanical marvel, an AMP Research invention tends to be one of those 'why didn't I think of that?' Ideas that seem like total no-brainers. In fact, it's the simple solution to complex problems that have eluded Mankind throughout history, and are the hardest answers to think up. Finding the simple, functional solution to a complex design challenge is the goal of every AMP Research innovation. As Albert Einstein said, "Everything should be made as simple as possible, but not simpler." ENGINEERING AMP Research is a problem-solving resource to the automotive industry with an environment created to nurture innovative thinking. The AMP Research Process: Define needs Assume nothing Less is more Use and abuse
